From battlefield necessity to everyday icon — trace how the wristwatch became one of the most enduring pieces you can own.
The wristwatch has gone from niche military tool to timeless icon. Let's trace its evolution and understand its enduring appeal.
The Beginning
Pocket watches ruled for centuries until soldiers in World War I began strapping timepieces to their wrists for quick access in the field, giving rise to the modern wristwatch.
The Golden Age
The mid-20th century saw the rise of purpose-built watches — dive watches for exploration, chronographs for motorsport, and pilot watches for aviation.
The Quartz Revolution
The 1970s introduced quartz movements, offering unprecedented accuracy at a fraction of the cost of mechanical watches, reshaping the entire industry.
Today and Tomorrow
Modern watchmaking blends heritage craftsmanship with new technology — from automatic classics to connected smartwatches. The wrist remains the timepiece's home.
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